Our Story

Meet Justin and Zoe.

We're Justin and Zoe — the creative Cath Lab nurse and flight attendant duo behind Acute Apparel. 🎉 

In the middle of a pandemic from a quaint apartment in Toronto Canada, Acute Apparel was born. 

Our Story

Picture of J+Z. Cath lab nurse and flight attendant duo that created Acute Apparel Brand

2020 was an exhausting year for everyone, especially for healthcare workers. We got tired of seeing our co-workers bundled up in boring PPE day after day, unable to fully express themselves.

Creating pop-culture-inspired healthcare accessories was our fun way to bring light, love, and positivity to the frontline. From cute scrub caps to hip fanny packs, our mission is to add a sprinkle of hope and happiness so that you can confidently tackle every shift.  




Our Acute Club

Acute Apparel - Our Story picture feating health care workers wearing Acute Apparel brand accessoriesWhoever said scrubs are boring hasn't met the amazing healthcare workers that make up our cute community. When pop culture meets the culture of health, you get the cutest collection of accessories, and the most incredible group of medical professionals that have the ability to express themselves in their most authentic and cutest way! 🌟